foto Hotel is a DESIGNED LIFESTYLE HOTEL brand, focuses on meticulous design in every detail, emphasizing the functionality of space and decor to meet customers' lifestyles. It offers a unique experience with a design inspired by film development rooms and black-and-white photographs that tell the story through analog film cameras. This inspiration is reflected in the hotel's color scheme and design elements. The hotel's symbol is a checkered black-and-white tartan patterned bear, which is placed in various rooms throughout the hotel. This adds a charming touch and serves as a fun gimmick, encouraging guests to take photos with the adorable "foto Bear."